Some brands don’t simply open a store — they create an experience. And LeJeune Mariee, Columbus’s premier luxury bridal boutique, continues to do just that as they expand across the country. Our Aisle & Co. Team traveled to San Antonio to lead the planning and production of their latest grand opening celebration, and the event was every bit as elevated, intentional, and heartfelt as the brand itself.
While this opening took place in Texas, our partnership is rooted deeply in Columbus, Ohio, where LeJeune Mariee continues to influence the bridal landscape. As their national footprint grows, we’re honored to bring Columbus hospitality and excellence into every market they enter.
Designing a Signature Bridal Experience — The LeJeune Mariee Way
Grand openings for bridal boutiques carry a special kind of magic. They’re not product launches. They’re emotional gateways for brides stepping into one of the most meaningful chapters of their lives. Our goal is always to create a space that feels romantic, editorial, and welcoming, while still staying true to the boutique’s brand identity.
For San Antonio, that meant soft texture, elevated styling moments, thoughtful treats, and design details that created an immersive, celebratory atmosphere. Every vignette was styled to feel consistent with the bridal experience Columbus brides have known and loved for years.
Inside the Celebration
As guests entered the boutique, they were greeted with a refined but warm ambiance: rows of gowns, curated accessory displays, petite desserts, and florals blooming in soft pastels. The atmosphere felt elevated yet intentionally unpretentious — exactly the tone LeJeune Mariee is known for.
Highlights included:
✨ An abundance of designer gowns styled to perfection
✨ A sweet and celebratory dessert moment for guests
✨ Live saxophone entertainment that added a soulful, unexpected layer to the evening
✨ A local artist + calligraphy activation to personalize the guest experience
✨ Accessory shopping from a woman-owned small business pop-up
✨ Emotional first-look moments with brides trying on gowns for the very first time
This wasn’t just a ribbon-cutting — it was a full-sensory, full-heart celebration.
Celebrating the Creative Community Behind the Event
We firmly believe grand openings feel magical because of the people behind them. The San Antonio creative team brought so much talent and warmth into the space, and we loved collaborating with each one.
Here’s a look at the local Vendor Team that helped make the day exceptional (sourced from the event’s official vendor list):
Vendor Highlights
Bar & Beverage
• Shake Rattle Roll Mobile Bartending — Jason Fryer and team brought an energetic, guest-focused bar experience.
Catering & Sweets
• Celestial Sweets – beautifully crafted treats
• Betty Jane’s Bakeshoppe – elevated cookies and baked goods
(Judith, @bettyjanes)
Entertainment
• Trinket Amor – charming, customizable jewelry moments
• Houston Sax DJ – live saxophone meets DJ mixing, setting the tone
• Holleybee Art Studio – live calligraphy activation that delighted guests
Florals
• La Boutique Florals – Lauren LaBauve created lush, feminine blooms that softened the entire space
Photography
• Leah Thomason Photography – captured the heart and energy of the evening beautifully
How This Elevates Columbus — Even When the Event Takes Place Elsewhere
Even though this celebration unfolded in San Antonio, it reflects something bigger for the Columbus bridal community:
Being part of LeJeune Mariee’s growth journey means carrying the heart of Columbus with us into each new city — and that’s a responsibility we’re deeply proud of.
Partnering with Aisle & Co. for Boutique Launches Nationwide
Boutique grand openings require a specific blend of planning, hospitality, timeline management, design direction, local vendor curation, and retail-flow strategy. Over the years, we’ve refined a launch approach that honors brand identity while tailoring each event to the community it serves.
Whether you’re based in Columbus, expanding your retail presence, or launching a boutique anywhere in the country, we are honored to bring a high-touch, editorial-level experience to your opening.
Stay Tuned — More LeJeune Mariee Openings Ahead
With each new boutique, the story evolves. We’re already dreaming up what’s next — and if the San Antonio opening is any indication, the upcoming celebrations will be even more unforgettable.
Aisle & Co.
Weddings. Events. Brand Activations.
Columbus, OH & beyond
